Metro Mobile Case Study
Software: Figma
Independent Case Study
September 2020 - November 2020
Skills: Visual Design, UX Research, Prototyping
After residing in the Tri-State area for twenty years, I have come across several inconveniences with the New York subway system.“Metro Mobile” is an application that replaces and redesigns the standard New York City Metropolitan Transportation Authority (MTA) system. It enables users to easily purchase, refill, and scan Metro card tickets through a digital platform. Moreover, the app allows users to keep a record of their previous transactions while traveling through New York City.
The Problem
The current physical Metrocard system raises a plethora of problems. The tangible state of this card already makes it one step closer to being lost or stolen. Alongside this, the process to buy a card can be extremely time-consuming and frustrating especially since the machines may often be outdated causing them to function poorly. While these are all recurring qualms of the current NYC MTA system, the recent pandemic also raises the question of hygiene. When purchasing a Metrocard, you must be in physical contact with a purchasing machine that has already been touched by many other hands. The standard MTA system not only makes it frustrating to purchase a card but it may raise potential health concerns.
The Current Solution
Transfer the system into a digital space. New York is already making riding the subway into a personal space with the recent installation of OMNY pay On-the-Go credit card systems and it’s important to extend this system beyond the current credit card purchase and have a digital Metrocard become a viable option to ride the subway.